Robert Irwin traded khakis for couture this week — and the world can’t stop talking about it.
The 20-year-old Australian zookeeper and beloved son of the late Steve Irwin stunned audiences as he stepped onto the catwalk for the very first time at the 2024 Melbourne Fashion Festival on March 6. With his signature bright smile and unmistakable charm, Robert lit up the runway just as effortlessly as he lights up the wildlife park.
From the moment he took his first confident stride, cameras snapped, the crowd roared, and social media exploded. His charisma — warm, genuine, and undeniably magnetic — turned what could have been a one-off modeling moment into a full-blown viral sensation.

On Thursday, Robert posted a carousel of photos from his runway debut on Instagram, writing:
“Never imagined I’d be walking the runway, but here we are. Wow, thanks for an amazing night Melbourne Fashion Festival!!”
Fans were quick to flood the comments with praise and disbelief. Dressed in three sharply styled ensembles — blue suede, sleek black-and-white, and a glimmering suit that shimmered under the lights — Robert looked worlds away from his usual zoo-ready attire. And his fans noticed.
“Umm WHAT!!! We need you on more runways! You were born for this,” one user gushed.
Another wrote, “Most models look so serious, but you smiling? THAT is what made the whole show.”
Someone else chimed in: “The most lively runway model I’ve seen in ages.”
Robert didn’t just walk — he beamed, waved, and radiated pure joy, instantly setting himself apart from the traditionally stoic runway aesthetic. Many fans even joked he might be the only model capable of making a catwalk feel wholesome.
His excitement was even clearer in a second Instagram post where he shared a video of his walk, capturing his laughter backstage and the huge grin he wore under the spotlight.
“What a wild experience! Melbourne Fashion Festival was incredible!” he wrote.
Followers continued cheering him on:
“Your smile lights up the whole room.”
From wildlife warrior to runway wonder, Robert Irwin proved this week that he’s not just a natural in the wild — he’s a natural in the world of fashion too. And if fan reactions are anything to go by, this may be just the beginning of a whole new spotlight for the young star.